Curl Chemistry

About Us

Curl Chemistry is a Cape Town based hair care line. The brand was launched by Liesl Katzen in July 2016. Liesl started the business, because she was interested in finding a product that worked for her frizzy, bushy, dry curls. She did months of research and finally launched her first product called the curl activating cream. She added a few of her favorite oils into this cream which includes Coconut Oil, Argan Oil, Shea Butter, Avocado Oil and Castor Oil.

Our products are

Sulphate, paraben and silicone free

Made without any mineral oils

Vegan friendly

Safe to use on kids too!

Our products have gone through stability testing and Liesl tested the products on her own hair for a year before launching them. The products we make are aimed to help moisturize dry, frizzy hair.

We launched the business with only 120 jars of curl activating cream in July 2016. We had no website, no representatives, and no idea where to start! Today, our products are distributed in major cities like Johannesburg, Durban, Port Elizabeth and East London.

As a colored girl from Cape Town, Liesl was taught that straight hair was beautiful. She spent hours in the hair salon, relaxing and straightening her hair. It starts at a really young age and as adults we need to teach our kids that NATURAL is beautiful. We’d like to educate our ladies and kids about caring for naturally, curly hair and we hope to save a few kids a trip to the hairdresser!

We look forward to creating new products for you! Thank you for all your support.

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